Doritos 3D's Flat Matthew Super Bowl Ad Has People Divided

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Super Bowl Sunday 2021 has come and gone, and even though this year looked a little different than last, people naturally still set up around their TVs to watch the big game. Whether you were there for the Kansas City Chiefs, the Tampa Bay Buccaneers, or were hoping to watch Tom Brady lose, there's one thing that is an undeniable common thread among everyone - the commercials.
For years, droves of people have been flocking to their televisions to watch the commercials, even if they have little interest in the actual game. CNN reports that the cost of a commercial shown during the Super Bowl was a cool $5.5 million in 2020 for only 30 seconds of airtime.
This year, viewers loved the commercials, like the one from State Farm where musician and actor Drake gets reminded that stand-ins don't have lines.
And Bud Light's ad about how 2020 was full of lemons.
But, there was one commercial that really stood out among fans and viewers, and has them taking to Twitter to air how they really feel - Matthew McConaughey's "Flat Matthew" commercial for Doritos 3D had a lot of people feeling a certain type of way.
In the commercial, viewers see a very flat Matthew going about his day, feeling rather flat - that is, until he finds a vending machine filled with Doritos 3D Crunch. The flattened actor proceeds to enter the vending machine to get in on the Doritos fun, and upon eating them suddenly becomes 3D himself. This had some fans loving the comically innovative direction, while others were feeling a little put off by it. One Twitter user wrote,
"Here's the 1st [Superbowl commercial] I liked. [...] Has Matthew McConaughey. Funny at [the] end when he's trapped in the vending machine!"
But not everyone felt this way. A different Twitter user revealed that the Flat Matthew commercial "weirded" them out and gave them, quote, "Christopher Lloyd did in 'Who Framed Roger Rabbit'" vibes.
Another Twitter user added that they felt Doritos may have really missed the mark. Regardless of how you may feel on the subject, the Doritos-McConaughey team up was definitely a memorable one.
One person on social media felt that the Doritos 3D commercial with McConaughey beat out the space-themed Pringles commercial, which also received mixed reactions from fans. In response to a tweet asking what people felt were the best commercials of the game, another user stated that their top three were the Sam Adams' Budweiser spoof, Jason Alexander's Tide hoodie commercial, and the Doritos-McConaughey team up.
One true fan even asked Doritos if they had any Flat Matthew promotional items available, so they could buy their own version of Flat Matthew in addition to their already purchased cases of Doritos 3D. Other fans were even wondering if there could possibly be a Flat Matthew sitting in the stands among all the other cutouts that had "attended" the Super Bowl.
There was also some debate about the hashtag. While the official hashtag for the promotion is "Flat Matthew", some felt that "Flat Matt" would have been a better choice.
#SuperBowl #Doritos #MatthewMcConaughey
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  • What did you think about the Doritos 3D ad?

    MashedMashed19 օր առաջ
  • They brought back Doritos 3D is the only part i care about.

    STAROMEGA54STAROMEGA5419 օր առաջ
  • who cares lol

    Mike HuntMike Hunt20 օր առաջ
  • i don't know who this guy is. dumb commercial. would not make me eat their chips.

    Grant GallowayGrant Galloway20 օր առաջ
  • My favorite was the M & N comercial

    wild goosewild goose20 օր առաջ
  • They didn’t like it because Matthew is a conservative! Socialists nowadays in this country!

    AzrealeAzreale20 օր առաջ
  • Brady is GOAT

    BigDawgBigDawg20 օր առաջ
  • Who.... cares?

    Jimmy BonillaJimmy Bonilla20 օր առաջ
  • I just love the music choice. QUEEN 👸. My all time favorite band since the 80's.

    Cin SinCin Sin20 օր առաջ
  • Matt did drugs in a movie. Duh

    Zachary MitchellZachary Mitchell20 օր առաջ
  • Imagine being so invested in an advertisement for a chip bag

    J. JōsutaJ. Jōsuta20 օր առաջ
    • @Derek T I work in advertising

      Dead RyanDead Ryan20 օր առաջ
    • Ikr

      BigDawgBigDawg20 օր առաջ
    • @Dead Ryan are you a chip advertisement critic?

      Derek TDerek T20 օր առաջ
    • I am. It's my job

      Dead RyanDead Ryan20 օր առաջ
  • Fourth 🤣

    France dFrance d20 օր առաջ
  • Who cares? Either buy the doritos or stfu

    Dead RyanDead Ryan20 օր առաջ
  • Yumm Doritos 3 Dimensional

    BootsBoots20 օր առաջ
    • Bro I made walking tacos with them

      Ian GoodIan Good20 օր առաջ
  • first

    RPHU CookingRPHU Cooking20 օր առաջ
    • lol

      RPHU CookingRPHU Cooking20 օր առաջ
    • Uh no and lame

      Ian GoodIan Good20 օր առաջ
  • Anyone have the 3d doritos? Spicy ranch and chili cheese nacho?

    Ian GoodIan Good20 օր առաջ