Why McDonald's Got Rid Of The Hamburglar

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Ronald McDonald's greatest nemesis, The Hamburglar, was a fast-food icon… so why did this cheeseburger-stealing villain suddenly disappear from McDonaldland? Let's find out why this bamboozling burger bandit was ultimately relegated to the pop-culture dustbin.
In 1970, McDonald's hired an advertising company to come up with a super-groovy ad campaign that would attract young customers. The ad execs ultimately pitched "McDonaldland," a magical world populated with creatures that were absolutely obsessed with McDonald's food. Suddenly, Ronald McDonald had a host of creepy new friends: the shake-obsessed purple thing Grimace , the stately Mayor McCheese, and, of course, the villainous Hamburglar. Honestly, doesn't this guy remind you of Jigsaw from the Saw movies?
McDonaldland ads started airing in 1971, and improbably enough, they were an instant hit. But as you can see the original Hamburglar wasn't particularly appealing. No wonder he was revised in 1985 and given red hair and smoother facial features to make him look more childlike and cartoonish.
Nope - still creepy.
Keep watching to see Why McDonald's Got Rid Of The Hamburglar.
#Hamburger #FastFood #McDonalds
He stole our hearts | 0:00
With friends like these... | 1:17
His final appearance | 2:00
HIs time had passed | 2:55
Don't call it a comeback | 3:49
Read Full Article: www.mashed.com/319313/the-real-reason-mcdonalds-got-rid-of-the-hamburglar/

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  • Who is your favorite restaurant mascot?

    MashedMashed10 օր առաջ
    • Hamburglar

      SomethingSomething16 ժամ առաջ
    • @Beth Pasillas McDonald’s is disgusting - my opinion

      i hit fortnite kidsi hit fortnite kidsՕր առաջ
    • @BlueLantern96 omg 🤣😂

      TraRob-EastSideTraRob-EastSide2 օր առաջ
    • The *NOID* from dominoes commercials 😏😈

      TraRob-EastSideTraRob-EastSide2 օր առաջ
    • Little Caesar himself is pretty good “Pizza Pizza” 🍕

      BlueLantern96BlueLantern962 օր առաջ
  • McDiabetes

    Sclara1977Sclara19776 ժամ առաջ
  • He looks too much like a black person.

    Michael MitchellMichael Mitchell7 ժամ առաջ
  • BECAUSE OF STUPID LEFTIST PC CULTURE TAKING OVER!!! THAT'S WHY!!!!

    John RodGrømJohn RodGrøm15 ժամ առաջ
  • His probably in his multi million dollar mansion with his family enjoying all the money from the cheese burger hamburglar steal, but fr i found him as cool instead of creepy.

    SomethingSomething16 ժամ առաջ
  • The D's by our house when we were kids had an outside play place that had a big metal and fiberglass Officer Big Mac you could climb up into like a tower

    Aaron SnyderAaron Snyder16 ժամ առաջ
  • These were glorious. Now all we have is, ba ba ba, ba ba. baoring.

    K XK X18 ժամ առաջ
  • McDonalds made a mistake by removing its cartoon characters.

    Sean BoundySean Boundy22 ժամ առաջ
  • I grew up with all the old characters and hamburgler was the best! Mayor Mc Cheese and the fry goblins!

    Gene HasenbuhlerGene HasenbuhlerՕր առաջ
  • So McDonald’s got rid of the Hamburgular because they felt their food was too sophisticated. Now that’s funny.

    S ThreadS ThreadՕր առաջ
  • Ay caramba! I got the axe also.

    Frito BanditoFrito BanditoՕր առաջ
  • Screw McDonalds I havent been there in awhile ,their prices are the same as a restaurant. A #1 used to be about $5 now its $10 and some meals are $13 for just 1 large combo meal 🤯 and to top it off the size of the food is 50% smaller nowadays. Big mac's used to be huge now I can eat 4 easily

    JohnJohnՕր առաջ
    • Remember LONG ago the jingle was, "It takes 2 hands to handle a whopper"?

      Howie DewinHowie DewinՕր առաջ
  • Too spooky for children.

    Alan StrongAlan StrongՕր առաջ
  • We lub hamburglar

    Alejandro OntiverosAlejandro OntiverosՕր առաջ
  • The hambugaler is white.. only a matter of time before they bring him back.. the libs will love it

    Jack LuminousJack LuminousՕր առաջ
  • Can't have a hero (Ronald) without a bad guy lol.

    Joy SoyoJoy SoyoՕր առաջ
  • That's me lol

    iStolethisVideojustforYouiStolethisVideojustforYou2 օր առաջ
  • THE HAMBURGLAR MOLESTED GRIMMUS

    Goku VegetaGoku Vegeta2 օր առաջ
  • "Doesn't this guy remind you of Jigsaw from the saw movies?!" Me: No, not really....

    Hi T1000Hi T10002 օր առաջ
  • i remember the hamburglar at the mcd we use to frequent when i was a yung moustache. he actually came up 2 our table an for some reason only stole my mcdlt. ive had nightmares ever cents.👽👽👽

    spacely sproccetzspacely sproccetz3 օր առաջ
  • If I were doing commercials for McDonald’s, I’d do anything to bring McDonaldland back, to make their commercials fun again.

    Dillon WrightDillon Wright3 օր առաջ
  • Birdie was mine,I wanted to smash. 😂

    1EVILZ061EVILZ063 օր առաջ
  • Because he kept stealing all the burgers obviously

    Ms Iam EverythangMs Iam Everythang3 օր առաջ
  • Still creepy!

    Jessica SmithJessica Smith3 օր առաջ
  • I’d take any of these commercials over the litany of endless big pharma advertisements that dominate the airwaves now. How much medication do people actually need these days? In a couple of years they’re followed by law firms offering representation for damages incurred after using said medications

    NewMexico67NewMexico673 օր առաջ
  • I wonder what happened to the fry kids?

    MonteCarloLS1911MonteCarloLS19113 օր առաջ
  • I'd rather have the 80s characters come back, than continue having what we currently have now!

    Cyberbrickmaster1986Cyberbrickmaster19864 օր առաջ
  • McDonald’s thinks they’re making improvements, but they just keep making things worse

    Guis LarciaGuis Larcia4 օր առաջ
  • Hes always been my favorite when l was a lil girl Ronald used come to take pics I would passes Ronald to go to the ham.

    Sherry WorkmanSherry Workman5 օր առաջ
  • Who cares......just tell me what that grimace character was supposed to be? Was he supposed to be the fat and grease in the food or what? Like the taco bell "yo quiero taco bell" dog, did he represent the meat?

    JohnJohn5 օր առաջ
  • Stealing real meat no lab meat or weeds!

    Brian RaderBrian Rader5 օր առաջ
  • 👣

    D00MEDD00MED5 օր առաջ
  • I can’t even imagine how any kids could have been frightening. I loved how he was portrayed at the long chin/long nose jibber-jabberer. I’d take him over Birdie any day of the week and twice on Sunday.

    Kerry ChuggKerry Chugg6 օր առաջ
  • That's old school 🤗

    Danny MooreDanny Moore6 օր առաջ
  • You should do an entire video on the McDonald-Land campaign. I was a child of the seventies so it was a strong presence in my childhood. I distinctly remember those colored puppets that were notorious for stealing McDonalds fries. I think they were called the Fry Guys.

    Ross CiceroRoss Cicero6 օր առաջ
  • Stop...stop... he's already dead.

    Jeff ChangJeff Chang6 օր առաջ
  • Ronald McDonald promotes suicide videos of Ronald McDonald are acts of violence that are depictions of suicide according to Facebook.

    Daisy LynnDaisy Lynn6 օր առաջ
  • I wonder what happened to the Ronald McDonald cartoon series

    Angel SotoAngel Soto6 օր առաջ
  • Upside down Hamburgular

    Jörg WaackJörg Waack6 օր առաջ
  • I loved the hamburglar! Bring him back!

    William MWilliam M6 օր առաջ
  • 2:53 "What'd You Say About My Momma?" 😂

    Michelle VMichelle V7 օր առաջ
    • My favorite part. 🤣😂🤣

      Manuel Dope22Manuel Dope226 օր առաջ
  • And yet he was STILL able to get away with way more burgers than Plankton! 😆

    Kristina DwyerKristina Dwyer7 օր առաջ
    • you fat cats didn't eat all of your plankton

      Archaic RevivalArchaic RevivalՕր առաջ
  • Creepy???

    mike tmike t7 օր առաջ
  • I don't see why they didn't just do the opposite of shut up and take my money commercial. shut up and feed your cranky kids bad food

    Jimothy SnookerJimothy Snooker7 օր առաջ
  • You think the hamburgular pet is swiper the fox???🤔

    Jerry EskridgeJerry Eskridge7 օր առաջ
  • I dressed like him for Halloween

    Troy HicksTroy Hicks7 օր առաջ
  • They say Hamburglar looked creepy,but Grimace resembling a purple adult novelty store particular plug isn't?

    Eric DeatonEric Deaton7 օր առաջ
  • He got busted in a high speed car chase running burger from Abilene to Chattanooga.

    venom74799venom747997 օր առաջ
  • Now this just makes me grimace with disgust. I'll show myself the door now. 😉

    Ro GRo G7 օր առաջ
  • I'd take the Hamburglar over Ronald any day of the week.

    meum nomenmeum nomen7 օր առաջ
  • Liked video 👍 🍔🍟

    Brian Rock RailfanBrian Rock Railfan7 օր առաջ
  • The Hamburglar marketing campaign did not increase sales as much as expected.

    Allen LoserAllen Loser7 օր առաջ
  • R.kelly was the ham burglar lmfao 😂

    Timtim FrasierTimtim Frasier8 օր առաջ
    • Who?

      orasisorasis7 օր առաջ
  • Growing up. I loved Grimace, Mayor McCheese, Officer Big Mac, Captain Crook and the Hamburgler. Until they came out with baby Hamburgler. 😠 It was fun back then.

    Tomas ValadezTomas Valadez8 օր առաջ
  • Nothing beats the vidd kid fastfood character from bk

    KiDD ViDDKiDD ViDD8 օր առաջ
  • My only problem with the Hamburgler, is that they always used a white guy to represent this character who steals food. That is just not at all fair.

    Pixel MartyrPixel Martyr8 օր առաջ
    • Yay... more politics. Yay. ZZZZzzzzZZZZ

      orasisorasis7 օր առաջ
  • what happened to the fry kids?

    aGAL palacioaGAL palacio8 օր առաջ
    • They moved on.

      orasisorasis7 օր առաջ
  • What ever happened to the gobblins? They used to steal French fries

    Bill AvernaBill Averna8 օր առաջ
    • They became the Fry Guys and later when the girls came along, The Fry Kids.

      Jennifer BiceJennifer Bice8 օր առաջ
  • The hamburglar use to live under my bed and scare me at night

    Jay LuJay Lu8 օր առաջ
  • They got rid of him for the same reason Cookie Crisp got rid of theirs. They did not want to downplay the act of thievery to the children.

    Geechie-DonGeechie-Don8 օր առաջ
  • I don’t remember the 2015 version.

    The This Guy Experience!!!The This Guy Experience!!!8 օր առաջ
  • Uh I think it’s broken the red spot of the line when u might pause the video is behind the full line and the line is outside the video box on my screen can someone help Edit: I replayed the video it’s fixed now

    Davina McCraeDavina McCrae8 օր առաջ
  • The Hamburglar was creepy and a thief so that is 2 reasons why.

    Andrew LazinAndrew Lazin8 օր առաջ
  • why dont you use R kelly, he already dresses as a pink version of hamburgurlar

    ace boogieace boogie8 օր առաջ
  • they got rid of him because he was burglering turds. robble robble!

    Chuck CharlestonChuck Charleston9 օր առաջ
    • With yellow stripes in the schitt

      Kenneth BesselmanKenneth Besselman8 օր առաջ
  • Hope you do the BK kids.

    Matt MasonMatt Mason9 օր առաջ
  • They ALL went up to Chino for some long, HARD time...

    Brock LandersBrock Landers9 օր առաջ
  • Soo Ronald Mcdonald isn't creepy

    D SandersD Sanders9 օր առաջ
  • I just love video content created by coddled millennials who can't handle the aesthetic sensibilities of yesteryear...

    AIMES ACADEMYAIMES ACADEMY9 օր առաջ
  • Many of my nightmares as a five year old can be tied to these large headed characters.

    Doug HiltonDoug Hilton9 օր առաջ
  • Robble Robble!

    DeezNuts AndBoltsDeezNuts AndBolts9 օր առաջ
  • Who ever thought hamburgler was “dressed like the Lone Ranger”? That is a stupid comment

    Salvage MonsterSalvage Monster9 օր առաջ
    • More like masked bandit

      Adam GouldAdam Gould8 օր առաջ
  • So you don’t think that 9/11 had more to do with the downturn in so many businesses the following year.?

    Salvage MonsterSalvage Monster9 օր առաջ
  • I always though hamburger was very racist. I mean they are portraying a skinny WHITE man as a burger thief,

    Salvage MonsterSalvage Monster9 օր առաջ
  • Here I am, telling my kids about the Hamburglar, the Fry Guys and Grimace. Search for Hamburglar and here we are, just uploaded.

    Chris P. BaconChris P. Bacon9 օր առաջ
  • Nice commercials in the 70s 😩

    TribornTriborn9 օր առաջ
  • I dont know why every mascot for kid always scare me

    Rangga Danuarta KRangga Danuarta K9 օր առաջ
  • Sleeping music

    Ollie YoungOllie Young10 օր առաջ
  • i wonder who would win in a fight...Hamburgler vs. Wimpy

    PANTYEATR1PANTYEATR110 օր առաջ
  • Him and the Frito Bandito went to Taco Bell.

    Randy KroellsRandy Kroells10 օր առաջ
  • Mc Donald went down hill no more play ground for kid that why kid what to go for

    donald bercumedonald bercume10 օր առաջ
  • This is all terrifying.

    Eric J. Chapman RealtorEric J. Chapman Realtor10 օր առաջ
  • Miss all those old school characters......what's "creepy" to you millenials is childhood for the rest of us.....during better times.

    MICHAEL DARLINGMICHAEL DARLING10 օր առաջ
    • Very true

      Lin and Bella LaneLin and Bella Lane2 օր առաջ
    • Millennials are born 1980-1996 meaning the average millennials is 25 years old. I know for a fact it’s not the millennials. They are called generation Z 1997-2010s them are the kids with the gender problems.

      Derreon HunterDerreon Hunter6 օր առաջ
    • Yeah, we find gender ideology creepy

      Abraham LupisAbraham Lupis8 օր առաջ
    • right. never seen a generation that's been handed the tools for success yet fail to do anything worthy with it. instead they wait for "old" people to create things like apps, phones, various electronics, beats/music, etc. and then pretend like it's their generations contribution to society...seriously, why are they wearing Jordan's when they have modern athletes with shoes as well smh...

      Geechie-DonGeechie-Don8 օր առաջ
  • I never thought the characters were creepy or scary. But I had and still have the ability to think for myself and not let all the Darren's and Karen's put ridiculous ideas in my head.

    Nick HillNick Hill10 օր առաջ
    • people are wimps nowadays if they think this is creepy.

      bill jonesbill jones5 օր առաջ
  • Well, if McDonald's was really serious about it's image, it would feature good food, combined with good, polite, and speedy service, and get the orders right. Never mind fix those FU%^&ng shake machines, that are never really broken !

    Meaux JeauxMeaux Jeaux10 օր առաջ
    • Or you can take your whiny bitch ass to another establishment.

      Jamo’s WorldJamo’s World8 օր առաջ
  • COVID KILLED HAMBURGLAR....

    Dorky RougeDorky Rouge10 օր առաջ
  • Hamburglar later worked in the Trump Administration - he handled the census and balanced the budget.

    Kevin BurkeKevin Burke10 օր առաջ
  • Probably went to jail for touching children

    nathan woodnathan wood10 օր առաջ
    • Beyond The Golden Arches by Meat Canyon

      The KraemerThe Kraemer9 օր առաջ
    • Should have just sniffed them, because it seems that's acceptable now.

      Meaux JeauxMeaux Jeaux10 օր առաջ
  • *He didn't dissappear, he was killed by Homer Simpson*

    greenrobot5greenrobot510 օր առաջ
    • somebody call the number on my medical alert bracelet ugh...

      James PorterJames Porter3 օր առաջ
    • he ate a krusty burger thats what killed him.

      kenneth smithkenneth smith5 օր առաջ
    • stop stop he's already dead

      SAILOREARTH89SAILOREARTH898 օր առաջ
  • I always liked them and I'm not sure why they're creepy haha

    kathryn mkathryn m10 օր առաջ
    • Being a 90s kid at 35, I've always known them by the 80s and 90s designs and didn't find them creepy. It would've been a different story if I was a small child in the 60s or possibly 70s.

      Cyberbrickmaster1986Cyberbrickmaster19864 օր առաջ
  • Every childhood food theme seemed to revolve around theft...The Hamburglar...Barney always after Fred's Fruity Pebbles...The other Cookie Crisp criminal that also disappeared quietly and left the dog...Trying to steal Lucky the Leprechauns Lucky Charms...the Trix Rabbit going after what was just for kids.

    Kris FrederickKris Frederick10 օր առաջ
    • Poor writing and they need a conflict.

      K XK X18 ժամ առաջ
    • Hey that's true. That was before the pc movement took over.

      Nick HillNick Hill10 օր առաջ
  • I never remember the Lone Ranger wearing black and white strips. Aren’t all those characters gone?

    Barry FieldsBarry Fields10 օր առաջ
  • Anyone remember the McDonald's cartoon from back in the day? I wanna say it was a 90' cartoon but can't say for sure.

    IlistrayIlistray10 օր առաջ
    • I don't remember the cartoon. Sorry.

      Nick HillNick Hill10 օր առաջ
  • Wdr

    Asaba MooreAsaba Moore10 օր առաջ
  • I think the Big Mac cop 🚔 was called Chief not Officer...

    DL LambertDL Lambert10 օր առաջ
  • All of these years I never knew Grimace was connected w/ the shake; I remember the man as the Hamburglar

    TerelonTerelon10 օր առաջ
    • @Jennifer Bice And he originally had 6 arms. Not kidding.

      Damon PollittDamon Pollitt3 օր առաջ
    • In some of the early commercials with Grimace, he was called "The Evil Grimace" and liked to steal milkshakes and sodas.

      Jennifer BiceJennifer Bice8 օր առաջ
  • As a kid in the 90s I always wondered why I didn't see more of him. Now I know.

    D'shawn CherryD'shawn Cherry10 օր առաջ
    • I still don't know why

      AMAR REDERAMAR REDER5 օր առաջ
    • LOL U MAD

      Cosmo Cat Stuck in PizzaCosmo Cat Stuck in Pizza8 օր առաջ
  • I always thought he went to prison

    moinmoinmoinmoin10 օր առաջ
  • Shoot man, I miss him, Grimace, the lol bird chick. Those were the days. This nostalgic energy is good for the soul right about now since I'm snowed in, bored with nada to do. Is Ronald McDonald even still around.

    Steven TruittSteven Truitt10 օր առաջ
    • You're thinking of HR puffinstuff lol. They did get confusing. Da boids were a bird band in puffinstuff.

      Joy SoyoJoy SoyoՕր առաջ
    • Yeah Ronald still around, that red headed clown is now the press secretary for the United States......

      Bobby ArmijoBobby Armijo2 օր առաջ
    • @Damon Pollitt perhaps he should come back out and clear his name. LOL I know he has to feel like they've misrepresented his character.

      Steven TruittSteven Truitt3 օր առաջ
    • McDonald's has mostly retired Ronald; he started getting bad PR because it looked like he pushing junk food on kids. He mostly just turns up for the odd store openings, but he hasn't appeared on TV in a little while. BTW, the bird's name is Birdie the Early Bird, she was created to promote McDonald's breakfast. Incidentally, Birdie was voiced by the late Russi Taylor.

      Damon PollittDamon Pollitt3 օր առաջ
  • 9900

    alec Olsernalec Olsern10 օր առաջ
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