Twitter Doesn't Know What To Make Of Hellmann's Super Bowl Ad

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Those who caught the Hellmann's mayo commercial during the Super Bowl are pretty divided on the subject. It started with Amy Schumer magically appearing in someone's kitchen, where she quickly sizes up the contents of his fridge as "sad."
However, all is not lost. With a wave of her butter knife and the help of Hellmann's, Schumer's "fairy god-mayo" magically transforms his refrigerator's contents into a delicious-looking spread of food: spinach and artichoke dip, deviled eggs, nachos, wraps -- even a chocolate raspberry cake.
By the end of the commercial, the two were enjoying the foods and discouraging food waste with the tagline: "Make Taste. Not Waste." As Schumer told People of the ad,
"My character hates food waste. She hates people who waste food and Hellman's has really educated me on what a big problem food waste is in the country."
While encouraging people to use all of the food they buy rather than tossing it (and their money) into the trash, people either loved the commercial or they really hated it. Either way, it was certainly unexpected.
Those who loved and hated the commercial turned to Twitter to discuss it. One person who really enjoyed it wrote,
"The Hellman's Mayo commercial was hilarious, best one I've seen so far."
And there were plenty more just like it. But the really divisive comments came from those who weren't okay with the ad.
One Twitter user showed their brand loyalty and said,
"Hellmann's mayo doesn't deserve a Super Bowl commercial. It's Duke's or nothing."
Someone else tweeted,
"Amy Schumer being in a Hellmann's commercial is gonna force me to swallow my pride and start using Miracle Whip."
But the negative responses to the ad didn't amount to just a battle of the brands.
One person simply didn't like it and refused to explain further, writing,
"Fairy GodMayo commercial is bad and Hellmann's should feel bad."
Someone else's reaction to the commercial might have meant they are definitely not a mayo person. Their tweet said,
"That Hellman's commercial just about made me vomit up my dinner"
...which doesn't paint a pretty picture at all.
Other critics took a "gotcha" angle. Though the ad spoke to eliminating food waste, there was one Twitter user whose girlfriend was more concerned about energy waste, vocally wishing that someone, anyone, would turn around and close the fridge.
While some of the criticism was pretty harsh, one tweet summed up the real question at hand. This poster posed the question,
"Did mayo companies have a really good 2020? Hellmann's has a commercial in the super bowl. Dukes sponsors a bowl game. What gives?"
They weren't the only ones who were surprised by the funds the mayo industry must have pulled in to make that ad. In 2021, it reportedly would have cost in the neighborhood of $5.6 million to run a 30-second spot during the Super Bowl.
And some viewers thought Amy Schumer was probably pocketing her share of cash as well -- why else, they wondered, would someone hitch their wagon to mayonnaise, of all things? As one poster put it,
"The paycheck has to be pretty high to agree to be the celeb endorser of mayonnaise. Either that or you really love mayonnaise."
But beyond the cost of the commercial, the "fairy god-mayo" left an impression on viewers coast to coast for a different, surprising reason.
On Twitter, there was disagreement as to what brand the fairy god-mayo commercial was actually for, with east coast and midwest viewers seeing a commercial for Hellmann's, but west coast viewers seeing an ad for Best Foods. Internet sleuths figured it out shortly -- there were two different commercials, with the one that viewers saw depending on where they lived.
While it might seem bizarre at first, Best Foods and Hellmann's are actually the exact same thing, just with different names, with products that are packaged and marketed in a pretty similar manner.
No matter which version you saw, or how you felt about it, it's clear Amy Schumer made a splash in her shimmering gold wings.
#SuperBowl #Mayo #Twitter
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  • What did you think about the Hellmann's ad?

    MashedMashed19 օր առաջ
    • Shes a disgusting human being

      RbrownRbrown3 օր առաջ
  • Lol

    Anthony MayoAnthony Mayo10 օր առաջ
  • I don't blame her at all honestly when I was pregnant I scooped mayonnaise from a jar and hearing how bad her pregnancy was I don't blame her if she is a huge mayonnaise fan I would love to do a mayonnaise commercial and super bowl or not I think that was a really good commercial because food waste is terrible and seeing all the things you can do with it would get a lot of creative juices going

    Stacy LStacy L11 օր առաջ
  • This is weird. I watched this whole video and learned nothing at all. It didnt say anything.

    Jordan IvyJordan Ivy13 օր առաջ
  • Why pick a far left, not funny person to be your spokes person. Personally I will start buying Dukes.

    Mike HMike H14 օր առաջ
  • A winged demon.

    ZOIDRABZOIDRAB15 օր առաջ
  • I've always used hellmans before but seeing Amy in this commercial I think I'm gonna start buying Duke's or JFG. Just can't eat anything thinking of her

    Scott MerkleScott Merkle15 օր առաջ
  • i can see amy schumer really loving mayo...

    shakezilla29shakezilla2916 օր առաջ
  • Hellmann’s taste like ass anyway. Amy sets at home and eats it out of the jar with a spoon.

    John BrentfordJohn Brentford17 օր առաջ
  • This was a waste of time.

    David S WilsonDavid S Wilson18 օր առաջ
  • Amy Schumer involved in anything makes it worse.

    Eric MendenhallEric Mendenhall19 օր առաջ
  • Them! Wings!

    Shaw MouShaw Mou19 օր առաջ
  • I wanna see someone make a cake out of mayonnaise

    TomTomgr81TomTomgr8119 օր առաջ
    • Its amazing.

      Jordan IvyJordan Ivy13 օր առաջ
    • It's a thing. A half cup or so makes the cake moist af

      Bartholomew RobertsBartholomew Roberts18 օր առաջ
  • Happy to know Amy Schumer is been reduced to mayo commercials!!! LOL!

    Martin SilvaMartin Silva19 օր առաջ
  • She is NOT funny.

    Annamarie SeamanAnnamarie Seaman19 օր առաջ
  • Wow! Truth in advertising!!

    Zach ZephyrZach Zephyr19 օր առաջ
  • I prefer Hellmann's avocado mayo lol and ya...close the fridge.

    Michele CarterMichele Carter19 օր առաջ
  • A mayo fan? Try Blue Plate if you can find it. Tastes more like made from scratch mayonnaise and definitley better if making a sauce.

    Stephen HancockStephen Hancock20 օր առաջ
  • Do all the Twitter users have no profile pictures now a days

    Smol CanSmol Can20 օր առաջ
  • Mayonnaise is some of the nastiest stuff....

    IceManLikeGervinIceManLikeGervin20 օր առաջ
    • @Scotty Haines The taste, the texture and the aftertaste. Just nasty all the way around. Miracle Whip is 100 times better.

      IceManLikeGervinIceManLikeGervin15 օր առաջ
    • In what way? Cause it's like 2 ingredients

      Scotty HainesScotty Haines16 օր առաջ
  • who the fck is putting mayo on nachos?

    CongasmCongasm20 օր առաջ

  • all superbowl commercials are stupid. don't know why companies pay huge $ to first make the commericial and then pay network that cover the game millions $$ to air it, NO I GOT IT. stupid commercial, naive people. a match in heaven. that's why she was wearing wings.

    Grant GallowayGrant Galloway20 օր առաջ
  • Nothing is wrong with the mayo, nothing is wrong with the lady and nothing is wrong with the commercial. End of story.

    ArtworkflyArtworkfly20 օր առաջ
    • The lady is nauseating and sucksssssss!!!!

      SunnySunny19 օր առաջ
    • The lady is unfunny

      DATANDATAN20 օր առաջ
  • Glad I don't even buy that mayo to begin with

    Roberto CarlosRoberto Carlos20 օր առաջ
  • amy schumer sucks... maybe thats why

    deltavagendeltavagen20 օր առաջ
  • Epic

    Matt CMatt C20 օր առաջ
  • We all have different tastes, personally I like mayonnaise on many foods. I use it sparingly like butter. I think we should lighten up on the negatively. It's a food product supplier, peddling its product, keep it simple people. In real world terms I bet a high advertising budget isn't required to move that product. When you've got something good it moves itself.

    David SouzaDavid Souza20 օր առաջ
  • She’s not that funny. I guess it’s cause her husband is a chef so maybe that’s why they picked her...? 🤷🏻‍♂️

    Ape Gone MadApe Gone Mad20 օր առաջ
  • Well I have noticed the Mayo section in my local grocery is not as stocked as pre pandemis

    leisure057 blankleisure057 blank20 օր առաջ
  • This comment is here because you most likely came over to drop some knowledge.

    Colonel BananaColonel Banana20 օր առաջ
  • Any and all mayo is nasty and belongs in the trash

    BigDawgBigDawg20 օր առաջ
    • @Beastly McLaren your very intelligent

      BigDawgBigDawg19 օր առաջ
    • Nah you stupid

      Beastly McLarenBeastly McLaren19 օր առաջ
  • Twitter doesn’t k ow what to make with the weather statement each day. Who really cares what the lowest denominators think anyways?

    Ominous SpiritusOminous Spiritus20 օր առաջ
    • I use Twitter and I agree with this. Some of the dumbest things that trend on that site... Like hello? There are far bigger issues going on then whatever bullshit you're arguing over about now.

      Night Fox ProductionsNight Fox Productions7 օր առաջ
    • Totally Agree!

      Rohit BangaRohit Banga19 օր առաջ
  • Why would Amy schumer do a mayo commercial? Becasue she isn't funny and has nothing else.

    R2472R247220 օր առաջ
    • @Charles Kuprevich Its fun to make fun of her though. So ill keep watching and critiquing because she is so hilariously bad

      Eric MendenhallEric Mendenhall19 օր առաջ
    • @Charles Kuprevich stfu

      Beastly McLarenBeastly McLaren20 օր առաջ
    • Ya don't like Hellmann's, don't buy Hellmanns's. Ya don't like Schumer, don't watch Schumer. It's easy!

      Charles KuprevichCharles Kuprevich20 օր առաջ
    • She needs attention after the tampon gig

      Lora CashLora Cash20 օր առաջ
  • When it came on with fAT Amy Schumer n0t being funny, I changed the channel. Good waste.... give to Schumer she'll pork it down....look at her. I will "never" use this brand

    Karen WillardKaren Willard20 օր առաջ
  • She’s wearing blue and yellow those are navy colors. Oh boy. They’re wage war

    • Pretty sure they're the colors that Hellmans uses on their labels.

      Bartholomew RobertsBartholomew Roberts18 օր առաջ
  • The problem = Amy Schumer

    • @mettaworldpeace reuses jokes, doesn't take criticism and professional victim

      Roberto CarlosRoberto Carlos20 օր առաջ
    • good casting tho, she is made of mayo

      theicecreamjonestheicecreamjones20 օր առաջ
    • why do people vehemently hate her again?

      mettaworldpeacemettaworldpeace20 օր առաջ
    • She is disgusting sow...i wouldn't get discovery plus because of her

      Lora CashLora Cash20 օր առաջ
  • Sometimes i like to rub mayonnaise all over my body and squish it between my fingers. Rubbing my earlobes with mayo gives me tingles.

    ElBigRicanElBigRican20 օր առաջ
  • it has amy schumer in it obviously a shit commercial, nothing she's in is good.

    packerpfpackerpf20 օր առաջ
  • I think 🤔 it was GREAT. YO ! SOB !? SHUT A F UP .

    Max InpainsMax Inpains20 օր առաջ
  • Ok

    Ezzie12 BlocksguyEzzie12 Blocksguy20 օր առաջ
  • first

    PatexerPatexer20 օր առաջ
    • yumm best mayo

      PatexerPatexer20 օր առաջ