Twitter Doesn't Know What To Make Of Hellmann's Super Bowl Ad
Those who caught the Hellmann's mayo commercial during the Super Bowl are pretty divided on the subject. It started with Amy Schumer magically appearing in someone's kitchen, where she quickly sizes up the contents of his fridge as "sad."
However, all is not lost. With a wave of her butter knife and the help of Hellmann's, Schumer's "fairy god-mayo" magically transforms his refrigerator's contents into a delicious-looking spread of food: spinach and artichoke dip, deviled eggs, nachos, wraps -- even a chocolate raspberry cake.
By the end of the commercial, the two were enjoying the foods and discouraging food waste with the tagline: "Make Taste. Not Waste." As Schumer told People of the ad,
"My character hates food waste. She hates people who waste food and Hellman's has really educated me on what a big problem food waste is in the country."
While encouraging people to use all of the food they buy rather than tossing it (and their money) into the trash, people either loved the commercial or they really hated it. Either way, it was certainly unexpected.
Those who loved and hated the commercial turned to Twitter to discuss it. One person who really enjoyed it wrote,
"The Hellman's Mayo commercial was hilarious, best one I've seen so far."
And there were plenty more just like it. But the really divisive comments came from those who weren't okay with the ad.
One Twitter user showed their brand loyalty and said,
"Hellmann's mayo doesn't deserve a Super Bowl commercial. It's Duke's or nothing."
Someone else tweeted,
"Amy Schumer being in a Hellmann's commercial is gonna force me to swallow my pride and start using Miracle Whip."
But the negative responses to the ad didn't amount to just a battle of the brands.
One person simply didn't like it and refused to explain further, writing,
"Fairy GodMayo commercial is bad and Hellmann's should feel bad."
Someone else's reaction to the commercial might have meant they are definitely not a mayo person. Their tweet said,
"That Hellman's commercial just about made me vomit up my dinner"
...which doesn't paint a pretty picture at all.
Other critics took a "gotcha" angle. Though the ad spoke to eliminating food waste, there was one Twitter user whose girlfriend was more concerned about energy waste, vocally wishing that someone, anyone, would turn around and close the fridge.
While some of the criticism was pretty harsh, one tweet summed up the real question at hand. This poster posed the question,
"Did mayo companies have a really good 2020? Hellmann's has a commercial in the super bowl. Dukes sponsors a bowl game. What gives?"
They weren't the only ones who were surprised by the funds the mayo industry must have pulled in to make that ad. In 2021, it reportedly would have cost in the neighborhood of $5.6 million to run a 30-second spot during the Super Bowl.
And some viewers thought Amy Schumer was probably pocketing her share of cash as well -- why else, they wondered, would someone hitch their wagon to mayonnaise, of all things? As one poster put it,
"The paycheck has to be pretty high to agree to be the celeb endorser of mayonnaise. Either that or you really love mayonnaise."
But beyond the cost of the commercial, the "fairy god-mayo" left an impression on viewers coast to coast for a different, surprising reason.
On Twitter, there was disagreement as to what brand the fairy god-mayo commercial was actually for, with east coast and midwest viewers seeing a commercial for Hellmann's, but west coast viewers seeing an ad for Best Foods. Internet sleuths figured it out shortly -- there were two different commercials, with the one that viewers saw depending on where they lived.
While it might seem bizarre at first, Best Foods and Hellmann's are actually the exact same thing, just with different names, with products that are packaged and marketed in a pretty similar manner.
No matter which version you saw, or how you felt about it, it's clear Amy Schumer made a splash in her shimmering gold wings.
#SuperBowl #Mayo #Twitter
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