What You Should Really Know About Diet Coke
Diet Coke has been a favorite for decades, in spite of those who say it's not nearly as healthy as the term "diet" suggests. That raises the question: how much do those who drink it really know about this diet soda? Here's the scoop on Diet Coke's history and popularity.
Coca-Cola took its sweet time entering the diet soda market, with a company history of the product revealing the idea for a sugar-free version of Coke had been in the works for two decades.
During the 1970s, health-conscious consumers began turning away from sugar. While this hurt sales of traditional soda, it was simultaneously creating a whole new market for sodas that could offer all the flavor and none of the sugar. Coca-Cola planning manager Jack Carew, who was tapped to develop a sugar-free version of Coke, explained:
"We needed a big idea to come out of one of the toughest decades we'd ever seen."
While the development of Diet Coke was a key priority for Coca-Cola, very few people within the company actually knew about the top-secret endeavor. Carew's colleague Jerry Bell added,
"It was an entrepreneurial cloak-and-dagger operation in the purest sense."
Market forces drove the development of Diet Coke as the company attempted to reach a "core demographic" identified as baby boomers who, as they became older and heavier, were ready to try a Coke alternative that wouldn't contribute as much to their expanding waistlines.
Keep watching to see What You Should Really Know About Diet Coke.
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The secret invention | 0:00
Vs. Coke Zero Sugar | 1:22
Sink or swim? | 2:18
Will the formula change? | 3:20
Capital or lowercase D? | 4:18
Bad for tooth enamel | 5:23
Slumping sales, new flavors | 6:35
Weight gain | 7:40
Why it increases cravings | 8:40
Fries with that? | 9:44
A controversial chemical | 10:40
Mixers | 11:40
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